Apps, portals, AI tools
Booking tools, customer portals, internal dashboards, an assistant over their documents, a site that AI engines actually cite.
For agencies & studios
Add a software division to your agency without hiring one.
Sell AI-built apps and websites to your clients under your own brand. Specloop gives you the spec engine, the build team, the client portal and the support desk. You keep the client, the brand and the margin.
- Partner price
- on every build; you set the resale price
- Your brand
- on the portal and documents
- 100%
- of the code owned by your client
A client portal under an agency's brand, sample data
the gap
Your clients are asking for software. Your agency sells marketing.
Every client you have will want a portal, an internal tool or an AI assistant in the next two years. Today that request leaves your building and goes to a dev shop, and the relationship goes with it.
A second business under your roof
Senior engineers, a PM, QA, hosting, security reviews and a support desk. Then the risk of a build that never finishes, under your name.
You say yes, we build, your name stays on it
A spec engine, an AI build team, a white-label client portal and support chat, priced per organization. Builds at a partner price. Your client owns the code.
Your brand · Our engine · Their code
You already own the hardest part: the client's trust and the brief. Specloop is the software division you plug in behind it.
day one
A software division, switched on.
Five things, all live the day your organization is set up. Nothing to hire, nothing to host.
Your brand on the portal
Logo and colours across the portal. Your own domain and branded emails are coming.
A client portal per customer
Live preview, change requests pinned on the page, chat with calls, documents, approvals.
One console for all of them
Early access: pipeline, proposals, projects, tasks, support chat, email, care plans, revenue.
Builds at a partner price
We build from the spec, you resell. Or your team builds inside the platform with the same tools.
Care and hosting you can resell
Plans from $99 a month, services at cost, billed by you or by us.
Free migration in
A client started an app in Lovable, Bolt, Base44, Replit or v0 and never finished? We import the code, fix the security holes, move it to hosting they own, and quote the finish as one fixed price. The migration itself is free.
GeoTest, white-label
Score any prospect's AI-search visibility in 15 seconds, deliver the fixes under your own name, and show the before and after in a branded report. Built by Specloop, sold by you.
What your client sees, numbered
white-label
Your logo, your colours, your name on every reply.
The same portal our own clients use, with the Specloop name removed. Every client of yours gets one.
- 1
Your brand
Logo and colours on every screen of the portal. Branded emails are coming.
- 2
Your domain
Coming: portal.youragency.com, so clients log in at your address.
- 3
For you
Anything waiting on the client's decision. Not zero means they are the bottleneck, not you.
- 4
Your team answers
Chat, calls and change requests come to you. Specloop backs your team up on anything technical.
- 5
Your activity feed
Deploys, fixes and documents post under your team's name, with a one-line summary every Monday.
changes and support
Point at it. We fix it.
No more "the third box down, on the right, on mobile". Your client clicks the exact thing, your team sees it, we fix it.
A
Change requests, pinned to the spot
Your client opens their site inside the portal, switches to Pin mode and clicks the thing. Each pin keeps a permanent number and its own thread, with attachments and @mentions. Nothing a pin did not ask about gets touched.
B
Chat and calls, nothing to install
A project thread per client, direct messages, and a Call button with screen share. Calls are transcribed and summarised into the chat. Live translation in eight languages. Push alerts on the phone, and the portal installs as an app.
your console
Run forty clients like it is one.
Your side of the platform, in early access. Every client portal rolls up into one place: what is in the pipeline, what is being built, who is waiting on you, and what you are billing.
- Pipeline and proposals. Send a proposal link, the client accepts by typing their name, the project appears.
- Projects and tasks. Every build, its spec, its previews and its change requests, in one list.
- Support chat and email. Chat, calls and change requests from every client.
- Care plans and revenue. What each client pays monthly, what is included, and what is due.
The agency console, sample data, in early access
a resold build
You bring the client. We bring the build.
Six steps, and your client sees your name at every one of them.
- 1
You bring the client and the brief
A short call or a written brief. We ask the questions that usually get skipped.
- 2
The spec is produced, you present it
A full specification under your brand: roles, screens, data, integrations, acceptance criteria.
- 3
Your client approves it in their portal
Price and date are fixed at this point. The spec is the contract for delivery.
- 4
Specloop builds, your client marks up previews
A live preview from day one. Change requests pinned on the exact spot, routed to you.
- 5
Launch on their domain, code owned by them
Repository, database and hosting in the client's accounts, with a Build Certificate.
- 6
Support and care run in the same portal
Updates, hosting and support on a care plan you resell, with your name on it.
Every build certified · Every client owns their code
the economics
You keep the relationship and the margin.
Every build has a public retail price and a partner price. You bill your client at whatever you choose. We bill you the partner price.
AI website
$1,500
Retail · flat
A marketing site built from an approved spec, deployed to their hosting, with source code.
Single-purpose app
$2,500
Retail · flat
One workflow, one role, up to five screens, real login and database.
Internal-users app
$5,000
Retail · flat
Staff and customers in one app, multiple roles, row-level security on every table.
Production + AI
$5k to $15k
Retail · flat
SaaS MVPs and operations software with AI features and integrations.
Worked example · one AI website
Partner price
$1,000
Typical resale
$2,500+
Plus care
monthly
Your margin on the build, then a recurring margin on the care plan you resell. Partner prices for apps are set on the walkthrough.
Care you resell
Hosting and care plans from $99 a month, services passed through at cost. Billed by you or by us, your choice. "What does that cover?" has a written answer in the client's portal.
the rules
Your clients are yours.
A reseller model only works if the builder stays behind the curtain. These are the rules we put in the agreement.
We never contact your clients
No outreach, no upsell, no newsletter. If a client of yours contacts us directly, we send them back to you.
No Specloop branding, unless you want it
The portal and documents carry your name, and branded emails are coming. A "built by Specloop" line is optional and off by default.
Our public prices are the retail prices
Your partner price sits under them. Nobody buys from us cheaper than from you.
Your client owns the code
Repository, database and hosting in their accounts, with a signed work-product assignment. No lock-in to us, and none to you, which is why they trust you.
You answer, we back you
Client chat and change requests go to your team. When something is technical, Specloop answers your team directly, usually within minutes during the working day.
Every build we deliver is certified
Builds Specloop delivers, including the ones you resell, get a Build Certificate and serial number, verifiable on a public page.
Every build Specloop delivers carries a certificate
- Written specification, approved before code
- TypeScript and React, Postgres on Supabase
- Real auth and row-level security from day one
- Staging URL from day one, live preview
- Every change reviewed by a person
- Security checklist before anything ships
- Source code, handover doc, IP assignment
- Build Certificate with a public serial number
plans
Start with a handful of clients. Scale to a roster.
Platform by the month, priced by projects, not users. Builds fixed from the spec. Care by the site. None of it hourly.
Builders and small agencies
Self-build
$297/mo
- 5 active projects, then $19 each
- Scope approved in your portal
- Build with your own agent, any tool
- Support by docs and chat
One agency or company
Studio
Walkthrough
- Up to 10 projects, 3 seats
- White-label client portal
- Console and support tools
Agencies running client work
Agency
Walkthrough
- Up to 40 projects, 5 seats
- Everything in Studio
- Partner build pricing
- Care plans you can resell
Multi-brand companies
Network
Walkthrough
- Unlimited projects and seats
- Your own sub-brands
- Dedicated success contact
Archived projects do not count against your limit. Full detail on the pricing page.
questions
Agency FAQ.
start
Your first resold build inside a month.
A walkthrough, a branded portal, a first client. No setup fee, no minimum number of builds.
- 1
Book a resell walkthrough
Thirty minutes. We show the console, the client portal under a sample brand, and the partner price list.
- 2
We set up your branded portal
Logo, colours and your team's seats. Usually live within a few business days.
- 3
Bring your first client and brief
We produce the spec, you present it under your brand, and the loop starts.
Book a resell walkthrough Agency overview (PDF, 12 pages)
Or email jason@specloop.ai. Based in Europe (CET), online 9:00 to 20:00, about 7 hours ahead of US Eastern.