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Field notes on spec-driven AI development.
How Specloop works, why AI builds stall, and what 'production-grade' actually means. We publish when we have something concrete to say.
41 articles
Product Updates·3 min read·Start on Your Board, With a Two-Minute Tour
When you sign in, you now land on your Board, with a short walkthrough of your portal pinned on top and a two-minute narrated tour video. If you work with us on more than one brand, you can switch between them at the top left. And change requests now wait as drafts until you send them together.
Product Updates·2 min read·Meet the Board, and a Lighter, Friendlier Specloop
Your portal has a new page, the Board: every update, report and walkthrough video from our team in one place, with comments right under each post. The whole portal is lighter and friendlier, your dashboard shows your project plan and your AI search score, and chat now scrolls back through your full history.
Product Updates·4 min read·Start a Screen Recording in One Click, From Anywhere
Recording a quick video used to start from New, then Record a video. From release 1.350 there is a Record button at the top of the sidebar, an Option+R shortcut on every page, and a link, specloop.ai/record, that opens the recorder straight away from a bookmark, the dock or a launcher like Raycast.
Product Updates·3 min read·Record Your Screen in Specloop and Show Us What You Mean
Some things are quicker to show than to type. Specloop now records your screen and your voice, for up to ten minutes, from Support chat, any change request or the new Videos page. Nothing to install. The recording lands where you started it and in your project's Videos library.
Product Updates·5 min read·Scheduling, Booking Links and Meeting Rooms, All in the Dashboard
Every member of a Specloop team now has a booking page and a permanent meeting room. Guests pick a time in their own time zone, bookings go on your Google Calendar, your busy times are blocked out, and you can drop your booking link into any email or your signature in one click. Here is how to set it up and what happens after someone books.
Product Updates·3 min read·Calls and Conference Calls in Specloop, From Ring to Summary
Every conversation in Specloop has a Call button. It rings everyone in the thread on every device they have open, opens video and screen share in its own tab, translates as people talk, and lets you bring in anyone with a link. When the call ends, the transcript and summary land in the chat. Here is how each part works.
Product Updates·4 min read·Change Requests: Pins Now Tidy Themselves Away
The pin tool is now called Change requests, finished pins are archived instead of cluttering your preview, and the count next to it only counts what's still to do. Here is how to place a change request, follow it, and find it again once it's done.
Product Updates·3 min read·Copy Any Message, and Drop in as Many Files as You Like
Three small changes that save time every day: a copy button on every chat message, dragging several files into chat or Documents at once, and clickable links in call summaries and transcripts. Here is how to use each one.
Product Updates·4 min read·One Dashboard That Tells You What Needs You
The dashboard and the Overview page used to say almost the same thing in two places. They are now one full-width page: five headline numbers across the top, one queue of everything waiting on you, your to-dos and notes beside it, and the business numbers underneath. Here is how to use it.
Product Updates·4 min read·Leads That Open Beside the List, and Go Straight to Qualified
For teams running their client work on Specloop: a lead now opens in a panel that slides in beside the list, converting a lead puts the deal straight into Qualified on the pipeline, and past clients sit in the Directory instead of crowding the Leads page. Here is how to work a lead from first touch to deal.
Product Updates·3 min read·Calls That File Themselves at the Bottom of Your Chat
Calls in your project chat used to leave their card where the call began, so the summary ended up buried above everything said since. Now the card moves to the bottom when the call ends, and again when the transcript and summary are ready. Here is how to start a call and use what it leaves behind.
Product Updates·3 min read·Team To-Dos and Notes on Your Dashboard
Your dashboard now has a to-do list and notes your whole team shares. Search finds pages, tasks and documents, on your phone too. Support chat fits a phone screen, and dictation keeps going for as long as you talk. Here is how to use each one.
Product Updates·2 min read·Activity That Keeps You Posted, Automatically
Your project's Activity feed now fills itself. Every update to your site or app shows up as one plain-English line, every launch comes with a link, and finished change requests, calls and documents appear as they happen. Each Monday you get a one-line summary of the week. Here is where to find it and how to read it.
Product Updates·5 min read·Change Requests: Point at What You Want Changed
The slowest part of any website project is feedback: screenshots with arrows, emails that say 'the button near the top', and changes that land in the wrong place. Change requests replace all of it with a pin on the live site. Here is how to use them, step by step.
Product Updates·6 min read·Client Chat That Lives Inside the Project, Not in Slack
Every Specloop project has its own chat, built into the same portal as the site preview and Change requests. Here is how to use it step by step, what it changes for a client and for the team, and why a shared Slack or Teams channel was never the right place for client work.
How-To·6 min read·Trailing Slashes: The URL Decision Nobody Makes
/pricing and /pricing/ are two different URLs to your server, to Google and to your analytics. Most sites never pick one. Here is why it costs you, which form to choose, how we set it on Vercel and in custom code, and a curl loop that audits any site in ten minutes.
Engineering·5 min read·Spec-Driven Development: A Practical Guide for AI-Assisted Teams
Spec-driven development is the discipline of writing the rules down before the code, entities, permissions, states, edge cases, and acceptance criteria, and keeping that document alive as the build progresses. Here is what a working spec contains, how to write one in an afternoon, and how it changes the economics of AI-assisted engineering.
AI Development·6 min read·The Claude Code Spec Workflow: Spec-Driven Development for AI Agents
Agentic coding tools like Claude Code get you to roughly 80% of a build and then stall. The missing ingredient is almost never model quality, it's specification. This is the practical spec-driven workflow we use to take AI agents from a fast prototype to a production-grade build.
Strategy·6 min read·Why We're Moving Our Clients Off WordPress
We still maintain dozens of WordPress sites. Here's the honest operator view from inside the stack, what changed, why we're migrating our own book of business to custom native sites, and how we do it without breaking anything.
Engineering·6 min read·Vibe Coding Is Not Engineering: The QA Gap That's Costing Mid-Market Teams Their Reputation
AI agents can now generate full applications from a prompt. But the difference between a demo that impresses on Twitter and software that runs a business is testing, architecture, and operational discipline. Here's the line most teams are missing.
Strategy·7 min read·Why We're Migrating Our Own WordPress Clients to Custom Native Sites in 2026
We still maintain dozens of WordPress sites. Here's the honest operator view from inside the stack, what changed in 2026, why we're moving clients off, and how we're doing it without burning the platform that served them well for a decade.
Strategy·5 min read·Why a Custom Native AI Site Beats WordPress and Rented Platforms in the New Google Era
Google's AI Overviews now appear on nearly half of all searches and are cutting organic traffic 20–40%. Here's why rebuilding on a custom native site is the only durable answer for security, speed, and AI visibility.
Strategy·7 min read·The Agentic Coding Shift: Why Mid-Market Teams Are Building Custom Again
Agentic AI just collapsed the cost and timeline of custom software. The old "buy SaaS, don't build" rule was a response to economics that no longer exist. Here's why mid-market teams are quietly going back to custom, and what to build first.
AI Industry·2 min read·Anthropic Just Raised $65 Billion. Here's Why It Matters.
On May 28, 2026, Anthropic closed a $65 billion Series H at a $965 billion post-money valuation, making the maker of Claude the most valuable AI startup on the planet and reshaping the competitive landscape for everyone building on top of frontier AI.
GEO & AI Search·10 min read·Google Just Killed the Search Box: What I/O 2026 Means for Every Business With a Website
Five days ago at Google I/O 2026, Google announced the biggest change to Search in 25 years, the search bar is being replaced by AI agents. If your website was built to rank on a results page that no longer exists, you have a problem. Here's what changed, why it matters, and what to do this quarter.
GEO & AI Search·12 min read·The New SEO: How to Rank in ChatGPT, Gemini, and Perplexity in 2026
AI assistants now answer millions of queries every day without sending users to a single website. If your brand isn't being cited inside those answers, you're invisible to a rapidly growing share of your buyers. Here's how AI search actually works, and exactly how to earn citations across every platform that matters.
GEO & AI Search·11 min read·Why Blog Posts Should Be 2,500+ Words If You Want AI to Cite You
A lot of people have been asking us why we recommend long-form content for every client's blog strategy. The short answer: AI search engines don't cite thin content. Here's the full breakdown, the data, the mechanics, and the framework for getting your content quoted by ChatGPT, Perplexity, and Google AI Overviews.
Engineering·5 min read·The Hidden Cost of Technical Debt: When to Rebuild vs. Patch
A lot of people have been asking us how to know when their aging software is costing more to maintain than it would to replace. Here's the framework we use with our clients.
GEO & AI Search·8 min read·How to Build a Site Fully Optimized for GEO in 2026
A lot of people have been asking how to build websites that AI search engines actually cite. This is the complete playbook, from architecture decisions to structured data to content strategy, for making your site a primary source in ChatGPT, Perplexity, Google AI Overviews, and every generative engine that matters.
AI Development·5 min read·How We Build Enterprise-Grade Apps in 30 Days Using AI
A lot of people have been asking how we ship production-ready, full-stack business applications in 30 days at a flat rate. Here's exactly how our AI-powered development process works, and why it delivers enterprise-grade results faster than traditional agencies.
Business Strategy·5 min read·Custom Apps vs SaaS: The Real Cost of Renting Software You Don't Own
A lot of business owners have been asking us whether it makes more sense to keep paying monthly SaaS subscriptions or invest in custom-built software they own. We ran the numbers. The answer might surprise you.
AI Development·6 min read·AI Builders Aren't Just for MVPs: Here's What We've Shipped in Production
Everyone says AI development platforms are 'great for prototypes but not real apps.' We've shipped enterprise-grade, multi-user production systems with them. Here's what's actually possible when experts operate these tools, and why the 'just for MVPs' narrative is wrong.
How-To·7 min read·Integrating Zapier with QuickBooks Online: The Complete Technical Guide
A lot of clients have been asking about connecting Zapier to QuickBooks Online, setting up OAuth, mapping invoice data, and avoiding the silent failures that break accounting automations. We wrote this guide to cover it end-to-end.
Strategy·10 min read·First-Party Data Infrastructure: The Strategic Imperative for Modern Digital Advertising
How Google Tag Gateway, GTM Architecture, and First-Party Data Pipelines Are Redefining Marketing Performance
How-To·4 min read·Microsoft 365 Migration Guide: Moving from GoDaddy to Direct Microsoft Management
A step-by-step guide to moving Microsoft 365 tenants off GoDaddy reseller management and onto direct Microsoft billing: DNS, licence mapping, mailbox continuity, and the cutover checklist we use with clients.
Strategy·12 min read·Generative Engine Optimization (GEO): The Complete Guide to AI Search Visibility in 2025
A Strategic White Paper for Business Leaders - Master the transformation from traditional SEO to AI-powered search optimization
Research·5 min read·Modern vs Traditional Hosting Infrastructure for AI Applications: The Complete Implementation Guide
Transform your infrastructure approach from server management to platform leverage for 5x cost reduction and deployment acceleration
Strategy·6 min read·The Hidden Cost of Geo-Blocking: How Geographic Restrictions May Be Hurting Your AI Search Visibility
A 2025 White Paper on Generative Engine Optimization and the Evolution of Search
Business Strategy·3 min read·Strategic Consolidation of Google Business Profiles: Unifying Your Online Presence
How to consolidate duplicate Google Business Profiles without losing reviews: verification, address changes versus merges, support escalation, and the local SEO and AI-search impact of one canonical profile.
AI Development·3 min read·Making Sense of OpenAI Models – The Complete Guide (May 30, 2025)
A plain-language breakdown of every OpenAI model family, reasoning, multimodal, and cost tiers, with guidance on which model to pick for chat, extraction, coding, and production workloads.
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